
Correct DNS Setup — The Foundation of Email Deliverability
If email deliverability is a house, DNS is the foundation.Without it, everything else—warm-up, content, engagement—crumbles.You could have the best content, a fully warmed IP, and squeaky-clean data, but if your DNS isn’t configured correctly, your emails will never reliably reach the inbox. Worse, they might not get delivered at all.Think of DNS as your passport to the inbox. Without SPF, DKIM, DMARC, and reverse DNS, you’re an unverified stranger knocking on your subscribers’ doors.
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